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July 15-17, 2014 - Chicago

Master iOS, Android & Web Dev Tools and Design

Featured Sessions:


Explore Bleeding-Edge Tools and Features Across iOS, Android and the Web

  • Take advantage of hands-on labs on topics like how to build iOS & Android apps
  • Learn about tools & features to make your apps and websites more powerful
  • Master design essentials like RWD, building a simple UI, and UX best practices
  • Learn to implement usability testing techniques that work
  • Optimize your apps with the latest HTML5 and Javascript technologies

Who should attend:

Anyone interested in learning, from the best, solutions for mobile app and web development and design to enhance their business strategy.

  • Mobile Developers
  • Web Developers
  • Software Engineers
  • Technology & Developer Evangelists
  • Program Analysts
  • Designers
  • Directors & Managers of Development and Design Teams

Our Sponsors

Fujitsu Crittercism Traitify SSB Bart Group

Our Media Partners

ComboApp mobiThinking Women Who Code

Meet the Speakers

We promise they won't bite.
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CBS Interactive
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Netflix
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Shutterfly
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Raizlabs
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Logical Zen
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Bottle Rocket
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Hubspot
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IBM Watson
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Livio
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Jetson Creative
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Untappd
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Zest Health
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American Bar Association
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Traitify
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Salkin Studios
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Google Cloud Platform
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DriveSafe
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Chicago Tribune
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SSB Bart Group
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Cengage Inc.
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Weave the People

Day 1: Tuesday - July 15th, 2014

Pre-Conference Labs
Register Now!
T
Sessions marked with “T” are technical sessions involving code.
8:30am
Workshop Registration and Breakfast
9:00am - Lab A:
Mobile usability testing can seem like a daunting task but it doesn’t have to be! This session will break down the various components that make up mobile usability testing from selecting participants, the context in which you test to the various methodologies used in testing. Sample context scenarios and moderating techniques will be presented. Attendees will gain an understanding of the purpose of usability testing, testing methodologies and how to conduct a user test from beginning to end.
Web Designer
American Bar Association
T
9:00am - Lab B:

In a world where data is king, the ability to leverage online APIs is becoming more and more important. An app needs to be able to access, parse, and store a large amount of data without error.

Luckily the world of SDKs provides. A combination of third party and first party libraries makes using any online API a breeze.

During this workshop, you will learn about the Mantle, AF Networking and CoreData libraries, and how to combine them into a sleek, functional iOS app.

Activities include:
- Using AFNetworking to access data from online APIs.
- Using Mantle to easily encapsulate JSON responses
- Using CoreData to efficiently store the Mantle Objects to a local database

iOS Developer, Co-President
Salkin Studios
12:00pm
Networking Luncheon
T
1:00pm - Lab C:
JavaScript is not just a client side scripting language anymore. It has turned into a robust platform to create rich client-side pages, server-side modules and offline software.

As often happens, with great powers come great responsibilities. For this reason, the upcoming ES6 specification will add more formalism to the language, always maintaining itself as a scripting language.

During this workshop, you will learn how to write modular JavaScript apps using AMD or CommonJS and how to prepare yourself to be a full stack JavaScript developer by keeping up to date with new standards.

Who Should Attend: Cutting edge technologies enthusiasts, mobile (web) developers and JavaScript padwans.
Engineer Mentor
Cengage Inc.
T
1:00pm - Lab D:

In this hands-on workshop, we will build a simple Twitter Android client that displays a list of tweets along with user avatars.

You will learn how to:
- Display a list of items in a ListView using ArrayAdapter
- Create a data model and a service interface to retrieve and parse JSON from a REST API
- Asynchronously load thumbnail images from HTTP and cache them in memory and on disk

You will also be provided with recommended online resources to continue learning after the workshop is over.

PREREQUISITES
- Development experience, preferably with Java
- Basic knowledge of Android (Android Manifest, Activities and their lifecycle, basic Android UI, Intents)

Before the lab, please install:

  • Android SDK
  • Android Studio
  • Genymotion
  • VirtualBox (for Mac and Linux only)

  • (We will send out a reminder about these installs closer to the conference.)
    Senior Software Engineer
    Netflix
    Software Engineer
    Quip
    4:00pm
    Labs Conclude





    Day 2: Wednesday - July 16th, 2014

    General Conference
    Register Now!
    T
    Sessions marked with “T” are technical sessions involving code.
    8:00am
    Workshop Registration and Breakfast
    8:40am
    Welcome and Introduction by Summit Producer Breanna Jacobs
    8:45am
    In this era of blockbuster mobile acquisitions it is easy to narrowly define App Store success in terms of financial payoff or monetary gain. But succeeding in the App Store can take many different forms. In this talk Ben will discuss different ways of defining Success in the App Store, through examples from his own personal experience as an indie developer and his professional experience as a mobile consultant. Through discussions and examples from both well known and not so well known apps, you'll leave this talk with your own ideas for how you too can succeed.
    iOS Dev, Product Guy, Director of BD
    Raizlabs
    9:30am
    A great crew of developers is the key to succeeding in the tech industry. Issues range from not being able to identify a great candidate over a good candidate to not knowing how to best fit developers on a team. This session will go over some of the ways you can create a team that doesn't suck. Joey will also give some tips on how to become a world-class leader in cat herding, or more specifically keeping your developers happy and working efficiently. People who should attend are people looking to or have struggled with building out their developer team with high caliber engineers.
    Mobile Technology Lead
    Livio
    10:15am
    Sponsorship Showcase
    CEO
    Traitify
    10:30am
    Morning Networking Break & Refreshments
    T
    Track 1:
    iOS
    10:45am
    Functionality alone is not enough. Great visual design cannot correct usability issues. Making a great iOS experience requires bringing together solid functionality and sharp visuals… but there is also something more. A good application brings people into a unified environment where everything feels effortless and enjoyable, but the whole experience will be unique. Learn how to think about iOS design in a way that produces more unified results. Learn how to more productively involve the whole team in experience design discussions. Learn how to make iOS experiences great.
    Chief Technology Creator
    Weave the People
    T
    Track 2:
    Android
    10:45am
    The number of open-source libraries and components available to developers has grown tremendously. Explore some of the most useful, battle-tested libraries that will help you to both develop your app faster and with a higher level of quality. Resources for many open-sourced view/UI components will also be shown.
    Senior Software Engineer
    Netflix
    T
    Track 1:
    iOS
    11:30am
    Apple announced Swift, a new programming language for Cocoa and Cocoa Touch, at its Worldwide Developer Conference (WWDC) in June 2014. This session will provide details on this new programming language and how it can be leveraged for iOS 8 apps, which is slated for a fall 2014 release. Resources, toolkits, and design considerations for iOS development will also be explored, with a tie into iOS app development for enterprise and business. This talk will also touch on HTML5 for iOS.
    Apple Systems Engineer & Mobility Consultant
    Track 2:
    Android
    11:30am
    You’ve heard the statistics. 500 devices, 1700 devices, 2800 devices?! How do you build something that will look good on a device you’ve never even heard of? Let’s clear a path through the jungle of hardware and take on the beast of Fragmentation. See how one of the top mobile development companies handles this on a regular basis, without compromising the experience. It’s not easy, but with a few guiding principles, you’ll be well on the way to happy developers and happy customers!
    Associate Director & Android Evangelist
    Bottle Rocket
    12:15pm
    Networking Luncheon
    Track 1:
    iOS
    1:15pm
    So, you've spent countless hours designing, developing, and testing your app. Right? And now you think it's ready to get into the public's hands and start making some money in the App Store. Sometimes, this final step of submitting to Apple can be painless and easy. But, for others, this step is the beginning of a nightmare of rejections, re-submissions, and more rejections. In this session, we'll talk about how to hopefully avoid the nightmare and instead make your app's submission process a dream come true. Real examples of past rejections and submissions will be used where possible, and hopefully you will come away from this talk with the confidence to get your app in the store with ease.
    Founder
    Logical Zen
    Track 2:
    Android
    1:15pm
    There are already 1.2 million apps in Google Play and hundreds of apps are being pushed every single day. Just having an idea about developing an application or having it approved is no longer enough. Distinguishing your app from the others is key!
    Senior Android Developer
    CBS Interactive
    T
    Track 1:
    iOS
    2:00pm
    Much is written about the small bits of iOS development, while it’s hard to find resources on some of the really big questions: How can I structure an app so that several developers can work on it simultaneously? How can I have 4, 6, or 10 people build different parts of an app?

    On the web, teams often scale by moving from a monolithic architecture to one consisting of several independent services. How can we learn from that?

    In this session, you’ll learn about a novel approach that uses CocoaPods to modularize different bits of an app that can be deployed independently, making it easy to collaborate, build, and test apps in an enterprise setting.
    Tech Lead, Mobile
    Hubspot
    T
    Track 2:
    Android
    2:00pm
    Automated testing is hard, but automated testing on Android is even harder. Yet it does not have to be!
    Software Engineer
    Twitter
    2:45pm
    Networking & Refreshment Break
    3:00pm

    With an ever increasing amount of traditional web-based content being accessed from mobile devices, performance testing of mobile apps has become critical. According to the 2012-2013 World Quality Report, 64% of firms identified performance as a focus for mobile testing over both functional testing and security. It’s no wonder why firms are placing this degree of focus on mobile performance. Consumers expect their mobile content to be delivered as fast as it would be through a desktop / high bandwidth connection and they won’t hesitate to find other options when it’s not.

    On the surface, performance testing of mobile apps may appear to be no different from web apps. However, applying the same testing techniques used for traditional web-based systems may produce inaccurate results or fail to expose performance issues. Mobile apps present unique differences and challenges that must be addressed to ensure performance tests accurately represent production user behavior and load profiles. This session will discuss how to address unique mobile app challenges such as device / OS diversity, mobile user behavior and network variability. Anyone interested in understanding of best practices for ensuring the performance of their business critical mobile applications should attend.

    Software QA and Testing Expert
    3:45pm
    Google Glass has little in the way of traditional forms of input. Most of the “glanceable” interface is designed around a touchpad and voice recognition. On phones and tablets, gestures can be used throughout to make a slick UI, but how can a similar effect be achieved on Glass? Furthermore, what kinds of applications become possible now that sensors are moving from our pockets to our heads?

    In this talk, we will explore how sensors can be used to make using Glassware natural and intuitive. We will also discuss how sensor use on Glass differs programmatically from sensor use Android.

    Experience using Google Glass can help you understand use cases at a deeper level, but if you have not used Glass before, you are welcome to try on our Glass after the talk. Glass is a technology that needs to be used/worn to be fully understood.

    Team Lead
    DriveSafe
    Developer
    DriveSafe
    4:30pm - Closing Keynote
    For all the joys of running an indie app business one of the challenges that can be hard to escape is handling technical support. Whether it's angry customers encountering bugs or people who just can't seem to understand the simplest instructions, it can be easy to get frustrated and want to take it out on the customer. In this talk Josh will discuss what it's like doing support for his own apps showing countless examples of situations funny and not so funny that have popped up over the years. Even if you don't do your own support there's a lot to learn from what it's like working the front lines.
    Founder
    Jetson Creative
    5:15pm
    Networking Reception - Appetizers and Cocktails provided!



    Day 3: Thursday - July 17th, 2014

    General Conference
    Register Now!
    T
    Sessions marked with “T” are technical sessions involving code.
    8:00am
    Workshop Registration and Breakfast
    8:40am
    Welcome and Introduction by Summit Producer Breanna Jacobs
    8:45am
    Now that mobile applications have begun to exert their influence inside the walls of the business and enterprise world, expectations and demands have never been higher. Fortunately, this presents an opportunity for designers, developers and product owners to refine their initial approaches and focus on bringing true utility, performance and delight to those who care most: the end user.
    VP, Product
    Zest Health
    9:30am
    The browser is no longer just where things end up and problems get worked out, but a powerful design tool, central in the workflow of both designers and developers. In this session we will explore powerful features both resident in the browser and in supporting apps that will supercharge your workflow. We will cover strategies for desktop, iOS, Android and Windows Phone.
    Creator of Digital Experiences
    Shutterfly
    10:15am
    Sponsorship Showcase
    10:30am
    Morning Networking Break & Refreshments
    T
    Track 3:
    Design for Developers
    10:45am

    With the proliferation of devices, browsers, and screen sizes, there's no such thing as pixel perfection. But have no fear: it's easier than ever to create beautiful designs across any device.

    In this session, learn how to use code to make better design decisions, how to easily prototype for any device, and why you should always test animations 100 times.

    Design Engineer
    Airbnb
    T
    Track 4:
    Web Development
    10:45am
    Come learn real-world techniques you can immediately implement to make your mobile app experience improved for all users. People with disabilities interact with information on mobile devices using a variety of tools and modifications. By addressing the specific requirements for users with disabilities your app ultimately becomes a more usable and flexible piece of software.

    This course will cover accessibility best practices through showing real world examples of user interfaces that work well and do not work well. We will demonstrate how very small code modifications can make an enormous difference in the user experience.
    Accessibility Consultant
    SSB Bart Group
    T
    Track 3:
    Design for Developers
    11:30am
    Your content is the most important feature of your website, so it's important to make sure that the text looks good and is easy to read no matter what device type or screen size it's being viewed on. One size does not fit all when it comes to typography, but you can use media queries to adjust type qualities such as size, line height, column width, margins, hyphenation, and even typeface depending on the viewport size. Learn how you can use CSS to apply design rules that will make your typography look better and perform better across devices.
    Web Designer & Author
    T
    Track 4:
    Web Development
    11:30am
    Building performant Web applications for multiple devices is a challenging task. This talk will cover some of the common considerations and pitfalls, especially on mobiles. It will also look at recent and ongoing work happening to improve the state of Web performance, from the APIs worked in the Web Performance Working Group, like Navigation Timing or Page Visibility, to the potential impact of HTTP2. Using techniques like caching DOM nodes or avoiding frequent layout updates, the performance of a Web application can change drastically.
    Interaction Domain Leader
    W3C
    12:15pm
    Networking Lunch
    Track 3:
    Design for Developers
    1:15pm
    Using established frameworks as our guide, we'll explore how they can be used to quickly pull your organization in line when resources are low. Being the source of much overhead, we'll also look at when to dump them in favor of lighter solutions that can be homegrown.
    News Application Developer
    Chicago Tribune
    Track 4:
    Web Development
    1:15pm
    Mobile applications almost always need a connected infrastructure in order to be fully functional – and there are best practices that every developer should know. In this talk, John Lowry, technical solutions engineer at Google, will share best practices on how to leverage cloud application backends for web and mobile apps that scale to the millions. He will also walk the audience through optimizations that you can use to build cloud app endpoints and backends in order to maximize efficiency and scalability.
    Technical Solutions Engineer
    Google Cloud Platform
    Track 3:
    Design for Developers
    2:00pm

    You're throwing money away on bad UX! No really, you are! There are a ton of UX patterns that are fairly common throughout the web that, as it turns out, are bad for business! Some of them are fantastic marketing ideas that turn out to have no practical impact, some of them are detrimental to performance, and some of them are just hostile towards your users. Then why do we keep using them? But more importantly, how can we convince our bosses or our clients that they shouldn't be used and what are the alternatives?

    Those are all very good questions! Let's explore.

    UI Architect
    IBM Watson
    T
    Track 4:
    Web Development
    2:00pm
    Building apps for a single platform is easy, but in this day and age, you can't survive on 1 platform. Building hybrid apps can help you take your code and easily transfer it to multiple platforms, without loosing a step.

    At Untappd, CTO Greg Avola uses a product called PhoneGap help to bridge the gap of building native, rich apps that allow you to write code once and re-use for iOS, Android, BB10, and Windows Phone 8. Being a one-man developer team, Hybrid apps allow you to get to market fast and effectively.
    CTO, Co-Founder, Developer
    Untappd
    2:45pm
    Afternoon Networking Break
    3:00pm
    As designers and developers, we make products that are in continual cycles of trial and iteration - constant works in progress. After more than 15 years of pouring her soul and passion into making empathetic and engaging products and product teams, Jaimee began to explore what might happen if she put that same dedication and energy into her own life - as if her life were the product she was designing.

    In this talk, Jaimee shares some of her own stories, guiding us through some familiar web and app creation processes and showing us how we can apply the same processes to our own lives to achieve any small or great amount of life change we desire. 
    Independent Consultant
    3:45pm
    Summit Concludes


    * This is our preliminary agenda and may be subject to change.

    Venue

    Mobile+Web DevCon will be held at:

    Millenium Knickerbocker Hotel

    • More info about the Millenium Knickerbocker Hotel

    Venue Details

    163 East Walton Place, Chicago, IL, 60611

    312.751.8100

    Website

    Discount Room Rates:

    A block of rooms have been reserved at the discounted rate of $185.00. Reserve your room before June 24th, 2014 to obtain the discounted rate. Be sure to mention you are attending the GSMI conference to guarantee the discounted rate.

    To make your reservation, call: 312.751.8100

    Travel Information

    Download a PDF with directions from the hotel website here.

    Tuition

    Commercial Pricing.

    Summit Only

    $ 1,895

    Register before June 13th
    ( Regularly $1,995 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register Now!

    Gold PackageBEST VALUE

    $ 2,785

    Register before June 13th
    ( Regularly $2,885 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register Now!

    Silver Package

    $ 2,390

    Register before June 13th
    ( Regularly $2,490 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register Now!

    2 Workshops

    $ 890


    $100 Savings
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register Now!

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register Now!


    Non-Profit Pricing


    Summit Only

    $ 1,695

    Register before June 13th
    ( Regularly $1,795 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register Now!

    Gold PackageBEST VALUE

    $ 2,585

    Register before June 13th
    ( Regularly $2,685 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register Now!

    Silver Package

    $ 2,190

    Register before June 13th
    ( Regularly $2,290 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register Now!

    2 Workshops

    $ 890


    $100 Savings
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    Register Now!

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register Now!

    Sponsors & Media Partners

    Mobile+Web DevCon thanks the following sponsors:

    Our Sponsors

    Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013.

    Crittercism is the world’s first mobile application performance management (APM) solution, offering both error monitoring and service monitoring solutions. Crittercism products monitor every aspect of mobile app performance, allowing Developers and IT Operations to deliver high performing, highly reliable, highly available mobile apps. Available across iOS, Android, and Windows Phone 8 apps.

    Traitify is disrupting the market of personalization by providing a platform upon which personality can be applied in a visual, mobile, and embedded format. Through a proprietary blend of psychology and technology, Traitify has created a Visual Personality Application that can be used to enrich consumer recommendations and enhance commercial engagement. Traitify's technology is available via an open API, as well as self-service products.

    Founded in 1997, SSB BART Group addresses accessibility laws and standards for websites, web applications and mobile applications. SSB BART Group provides valuable insight into targeted accessibility standards, testing methodologies and information about how to manage accessibility within your organization more effectively.

    Our Media Partners

    ComboApp - is the a full cycle app marketing agency that provides independent and enterprise mobile application developers with industry leading marketing solutions designed to thrive in today’s largest app marketplace ecosystems from the ground up including the App Store and Google Play.

    mobiThinking from dotMobi provides everything marketers need to know to help take their brand mobile. Packed with practical advice and insight on mobile Web and mobile marketing from the world’s top practitioners; plus insight into what the future will hold. With practical guides, briefings, interviews, showcase sites, videos, case studies and essential tools all available for free, mobiThinking is the essential resource for mobile-marketing novices and experts alike. In 2012, there were 808,559 unique visitors to mobiThinking.

    Women Who Code is a global non-profit dedicated to inspiring women to excel in technology careers. We provide an avenue into tech, empower women with skills needed for professional advancement, and provide environments where networking and mentorship are valued. The organization has executed more than 700 events around the world, garnered a membership exceeding 12,000, and has a presence in 14 countries.

    Presented By

    GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought- leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.

    Participate

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    Sponsor or Partner with Mobile+Web DevCon

    Interested in establishing a presence for your company at Mobile+Web DevCon? Visit our sponsor page below for more information.

    Sponsor Information


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