Day Three: Thursday, July 18, 2013
General Conference

8:00AM
Registration and Continental Breakfast
8:30AM
Welcome and Introduction by Conference Producer Breanna Jacobs
Mehdi and Akshay will speak on how developing mobile web applications has evolved in the past decade and how larger industry trends indicate the way developers must approach mobile wed development in the coming years to remain relevant and competitive in a crowded space. As consumer behaviors continue to irreversibly change, developers have to embrace a fresh and ever evolving view on mobile web development to deliver products and experiences that continue to delight and draw in new audiences. 
Enterprise Mobile Apps have emerged as the latest trend for enhancing worker productivity. While there are many great apps publicly available, building your own custom apps enables the most control and streamlined user experience. Now is the time to embrace the mobility movement and put it to work for your company.

During this session, we will deep dive into the following topics:

  • Defining an Enterprise Mobile App (highlighting differences between consumer apps)
  • Which types of apps should be built (how to identify and prioritize)
  • What platforms should be targeted (iOS, Andriod, Windows Phone, Blackberry, etc.)
  • How to get started building (Native vs. Hybrid vs. MEAP)
  • Tackling environmental complexities (unlocking existing corporate backends)
  • Addressing security concerns (SSO, data at rest/in motion encryption, geofencing/timeboxing, VPN, etc.)
  • Managing the full application life cycle (beta testing through end of life)


  • This session targets those CIOs, enterprise architects and developers alike looking to build successful mobile apps. Prior mobile development experience is not required.
    10:15AM
    Morning Break and Refreshments
    10:30AM
    Senior Experience Designer
    AdobeXD
    Responsive design should not be an afterthought, but as an emerging web development trend, it can be painful to implement in existing sites. In this session we will be looking at responsible responsive methods, Adobe's new design tools, and strategies for leveraging responsive design in new and existing projects.
    So you want to build a your first mobile app either for a client or personal project. What if you want to build and deploy onto a multiple platforms including iOS, Android, Windows Phone, and Blackberry? Do you really need to learn a new programming language for all of these platforms?

    Depending on the needs of your app, you might not need to. There are lots of apps out there that are built using HTML5 and PhoneGap. In this session, Merlin will cover the essentials of “Creating HTML5 Mobile Apps That Rock” from the ground up.

    Merlin will cover:

  • Examples of mobile apps that have been built using HTML5 and PhoneGap
  • Building a simple Mobile App using PhoneGap, HTML5, Javascript, and jQuery Mobile
  • Best workflow to take when building a mobile app
  • Using API backends
  • Testing and why user experience is so essential
  • Deploying your app
  • 12:00PM
    Networking Luncheon
    1:00PM
    Javascript Promises
    Javascript Developer
    HubSpot
    The market as a whole is changing from large scale enterprise apps and complex web applications, to much more focused capabilities delivered thru very personal mobile devices. At the same time, businesses have accepted the BYOD (bring your own device) movement, and it has brought them a plethora of target platforms for mobile applications. Businesses have also moved from the monolithic days of the single desktop environment, or the simplicity of a few targeted browsers, to10's of operating platforms and 100s of screens resolutions. User expectations are driving businesses away from the safety of mobile web, to hybrid and native applications. This session will help you see how DevOps practices can be used to help address your mobile lifecycle challenges.
    2:30PM
    Afternoon Break and Refreshments
    Users are driving the move toward mobile devices and mobile apps. The enterprises that deploy mobile apps quickly will be able to drive user engagement, improve productivity and build a sustainable competitive advantage.

    Salesforce Platform Mobile Services and modern JavaScript frameworks represent the fastest path to creating the powerful mobile apps that enterprise users want. We'll take a look at the building blocks of mobile web apps, introduce Salesforce Platform Mobile Services, and talk about great modern frameworks like AngularJS, Backbone.js and Bootstrap.

    After attending this session, you will be able to:
  • Configure Salesforce for use with mobile apps
  • Create a web app that's easily deployable to a variety of platforms
  • Encapsulate your app into a hybrid container suitable for native use on iOS or Android devices
  • 3:30PM
    CEO
    Wireless Industry Partnership (WIP)
    Write once, deploy and wait = #fastfail! Most apps today last less than 30 days and most developers launch 10 or more apps before they start to see success. Before you start looking at yacht catalogues, join us as we head to the Parallel Universe, and uncover the building blocks to making great apps that make money. We’ll review case studies on some very successful applications and developers. You’ll leave with a framework to give your app a life beyond 30 days and understand how to maximize revenues over that life span.

    We’ll look at:
  • How to link the agile product development to agile marketing cycles
  • Decisions needed for versioning vs feature creep
  • The art of pivoting
  • When to involve marketing in the development process (Hint: right from the beginning!)
  • 4:15PM
    Conference Concludes
    GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 85% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.


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